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Digital marketing is the marketing of products or services that use digital technologies on the Internet, including through mobile phone applications, graphic advertising and any other digital media. Digital marketing channels are Internet-based systems that can create, improve and disseminate the value of a product through digital networks from the manufacturer to the final consumer.
Digital marketing includes all marketing efforts that use electronic devices or the Internet. Companies take advantage of digital channels such as search, social networks, email and other websites to connect with current and potential customers.
The development of digital marketing during the 1990s and 2000s has changed the way technology is used for markets and businesses. As digital platforms are incorporated into marketing plans and everyday life, and people use digital devices instead of visiting physical stores, digital marketing campaigns become frequent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, affective marketing, content automation, campaign marketing, data-based marketing,  commerce marketing electronic, social media marketing, social media optimization, Direct email marketing, graphic advertising, e-books and optical discs and games have become common.
Digital marketing extends to non-Internet channels, which provide digital media, such as television, mobile phones (SMS and MMS), callbacks and mobile call tones. The expansion of non-Internet channels distinguishes digital marketing from online marketing, which is another generic term for the marketing methods described above.
Although traditional marketing may exist in print advertising, telephone communication or physical marketing, digital marketing can be electronic and online. This means that there are many endless possibilities for brands, including email, video, social networks or website-based marketing opportunities.
Since there are many options and strategies associated with this in digital marketing, you can be creative and experiment with a variety of marketing strategies with the same budget. With digital marketing, you can also use tools such as an analysis panel to monitor the success and ROI of your campaigns compared to traditional promotional materials, such as billboards or print ads.
Some types of digital marketing:
- Search Engine Optimization (SEO)
- Search engine marketing and pay per click advertising
- Social media marketing
- Material trading
- Affiliate Marketing
- Impact marketing
- Business by email
- Infectious Marketing
- Mobile phone advertising
- Offline digital marketing
It is worth knowing that your digital marketing strategy is not only complete with online digital marketing. You should consider some type of offline marketing to achieve your goals and implement them.
Advanced offline marketing is offline marketing that uses electronic devices to improve the user experience. An example of this is a restaurant that places customers in their order with an electronic tablet.
Digital marketing helps your company use technologies and strategies that will not only attract more traffic to your business, but also quality traffic that will be more attractive and converting.
It is a growing business field. Digital marketing is nothing more than the use of digital technology to achieve marketing objectives. The digital marketing and marketing departments are not separated from each other.
The above information will help digital marketing specialists understand the strengths and weaknesses of digital marketing. However, the conclusion of digital marketing is a useful term because some skills are not required to use digital marketing for digital marketing. After acquiring the previous knowledge, you can afford to invest in the digital market.
It is a growing business field. Therefore, do not neglect the opportunity offered by digital marketing. Digital marketing can fulfill all your precious dreams in a short period of your life. Digital marketing is a place where anyone can make a career without working hard. You just have to be patient to achieve your desired goals.